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optimuss: the urge for perfection

My bachelor's project at New Design University dealt with the topic of perfectionism. In order to make this abstract topic more tangible,

I designed an exhibition that guides visitors through the various forms, backgrounds and effects. The concept of the exhibition is based on the grid, which plays a particularly important role in graphic design. In this project, it represents the constraining force of having to adhere to certain guidelines and self-imposed rules. In the course of the exhibition, the initially rigid grid changes, breaks up and the content breaks out. Part of the project also included a corporate identity and a catalogue for the exhibition.

concept & content, exhibition design, branding, editorial design, 3D visualizations, information design, illustration

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